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BMW Group's Design and Virtual Product Experience team built a 3D App Store on AWS that gives employees anytime, anywhere access to high-fidelity 3D car visualizations — directly from a link.
Before this solution, reviewing 3D car models was cumbersome and time-consuming. By combining Amazon S3, Amazon EC2 GPU instances, and Amazon Bedrock, the team delivered a globally scalable, cloud-based XR platform that democratizes spatial computing across the BMW Group.
The result: employees across BMW Group can now access the 3D experiences they need, on any device, without specialized hardware. The team is now exploring the intersection of 3D and AI to unlock new capabilities in the virtual space.
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#AWS #SpatialComputing #BMW #AmazonBedroc
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2026/03/13
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